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It's quite useful as you can use this new account to like and comment on other YouTube videos and participate in YouTube as your brand.Īfter this step, you'll have the chance to further customize your channel. This account nests within your main Google account and can be fully managed from the Google settings. Note: As you'll see from the settings at this step, creating a new channel name will also create a new Google account with its own settings and YouTube history. For this example, we’ll choose the "Use custom name" option, which is recommended for small businesses and brands: You have the option create a YouTube channel with your name or a custom name. Next, you’ll have the option to create a personal channel, or a create a channel using a business or other name. In the top right corner of the screen, click on your profile icon and then click "Create a channel." Where to find the YouTube "create channel" link 3. Then log in using the Google account you’d like your channel to be associated with: 2. Head over to and click ‘sign in’ in the top right corner of the page: Getting a new channel set up is a simple and quick process, though. However, Google accounts don’t automatically create YouTube channels. If you have a Google account, you can watch, share and comment on YouTube content. How to create a YouTube channel (if you have a Google account) The basics of getting your account set up.If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you.

This means there’s a huge opportunity for your business on YouTube. Video is becoming much easier and cheaper to create. So there's no reason your business should be investing in YouTube as part of your social media strategy.

What’s more amazing is that 92% of Internet users watch some form of video content every day. YouTube, the Google-owned video network, boasts over two billion monthly users - nearly half of all people on the Internet - and every day, people watch hundreds of millions of hours on YouTube and generate billions of views.